Measurable Skills

Last updated July, 2023


Measurable skills refer to specific abilities that can be objectively assessed or quantified. These skills are often tied to job performance and can be measured through various means such as assessments, tests, or direct observations. Here are definitions of measurable skills as used by Teamwrkr for major job titles on our platform:



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Job title: Art and Illustration



Realistic Drawing

The ability to accurately draw artwork that mimics real life. Though not all fine artists use this style, it’s important to understand how to make art that looks realistic. Artists use this skill to meet client expectations and create complex artwork.

Constructive Drawing

This can include combining shapes to create a rough outline of what the artist paints or draws later.

Drawing From Life

The ability to create realistic images of subjects that can be seen. This can include drawing models or still-life pictures. This ability requires the combination of other skills, such as attention to detail and, in cases involving human models and the knowledge of human anatomy.

Drawing from Memory and Imagination

This often involves creating an image of something a client is describing. The artists may not be able to find a real-life model for these ideas so they use their imagination to create artwork.

Color Theory

Color theory is the study of how colors are created and how they work with each other. Understanding color theory allows artists to pick an aesthetically pleasing color palette for their work.


Composition skills require knowledge of a variety of artistic techniques and topics, such as shapes, color, form, texture and space. Composition involves how an artist creates a work of art as a whole, detailing each step the artist makes to add to their work. Having composition skills allow fine artists to create works with complex backgrounds and multiple subjects. It also gives the artists the necessary knowledge they need to understand how each aspect of their artwork interacts with each other, such as perspective and shading and proportions and space.

Job title: Brand Strategist



Competitive Analysis

Understand the messaging and historical data from a company, their main competitors and other companies in their niche. The ability to map the landscape.

Brand Positioning

The ability to take the insights from competitive analysis and translate that into a clear, accurate, and succinct positioning statement.

Brand Strategy

The ability to build guidelines that ensure short, medium and long-term plans supporting a brand’s position.

Brand Management

The ability to implement brand guidelines at a department-by-department and case-by-case level.

Job title: Business coach

Active Listening

Ability to focus completely on what the client is saying and is not saying, to understand the meaning of what is said in the context of the client’s desires, and to support client self-expression.


Ability to ask questions that reveal the information needed for maximum benefit to the coaching relationship and client.

Generate Awareness

Ability to integrate and accurately evaluate multiple sources of information, and to make interpretations that help the client to gain awareness and thereby achieve agreed-upon results.

Design Action

Ability to create with the client opportunities for ongoing learning, during coaching, and in work-life situations, and for taking new actions that will most effectively lead to agreed-upon results.

Planning and Goal Setting

Ability to develop and maintain an effective coaching plan with the client.

Managing Progress and Accountability

Ability to hold attention on what is important for the client, and to leave responsibility with the client to take action.

Job title: Copywriter




Utilizing research in content writing improves the credibility of the article while adding value for the reader. Use government, educational and news outlets as sources to enhance the quality of information included in content. Provides readers with relevant and truthful content..


Content writers should be able to take research and convert that knowledge into interesting and informative content for readers. Original content positively impacts readers by presenting their site as a respected and reliable resource for information.


Understanding SEO as a writer is a key component in making sure content is easy to find. Content writers should be able to keep up with trends and adapt techniques as needed to ensure the article is ranked high in search engines. Aligning content with the top search results could increase its exposure to a company’s target audience.


Effective editing skills are crucial for writers, increasing the value and quality of the content while reducing the number of revisions required.

Social Media

By understanding social media platforms, content writers know where to find story ideas for content. Studying a company’s existing posts helps determine the content that resonates most with readers.


Content writers rely on technical skills such as computer literacy and using word processing and content management systems effectively. The ability to use and implement analytics tools as well as digital collaboration tools is also helpful to content writers.

Job title: Graphic Designer



Design principles

A strong understanding of design principles.Strategically use different elements to convey intended messages. Ability to bring together lines, color, shape, space, texture, typography, scale, dominance and emphasis, and harmony.


Ideation is the creative process of generating, developing and communicating new ideas. This is likely the first thing that a graphic designer will need to do when beginning a new project. Ideation involves research, development, evaluation, and application.


In-depth understanding of what makes a brand unique. Strong knowledge of logos, colors, typography, illustration, photography, and graphic elements. The ability to create work that is consistent across platforms and that speaks to the right audience.


Ability to select the right font for a project to typesetting, kerning, tracking, and leading.


Expertise in tools such as Illustrator, InDesign, Photoshop, etc. Also web based technology, such as HTML and CSS, as well as content management systems like WordPress.

Job title: Market Researcher



Active Listening

The ability to focus completely on what the interviewee is saying and is not saying, to understand the meaning of what is said in the context of the interviewee’s desires.

Interview Skills

Interview skills are critical as a market researcher needs to obtain usable information that’s free of potential biases.

Survey Creation

Ability to create valid surveys that gather the data required to make decisions.

Data Curation

Skills needed to manage data that is collected and distill it into meaningful insights for research purposes.

Job title: Social Media Manager

Social Media

The ability to regularly post (text, video, images, other) to engage the target market. Must be able to follow and participate in online conversations and address client/customer concerns using social media platforms.


Ability to use a variety of digital tools to meet the goals of social media campaigns.


Ability to identify social media trends and tools and find relevant conversations are necessary for this position. Ability to relate trends to a company’s online presence.

Time Management

Time management: The skill of organizing tasks to meet deadlines is essential for this professional role. Social Media Managers work according to schedules and must meet marketing and business goals.

Job title: UI/UX Designer



Creativity and Design

Creating UI designs with attractive features, enticing visuals and responsive interface elements requires a flair for creativity. Awareness of design elements like textures, color gradients and font styles.

Design Software

Using visual design software (Figma, Sketch, Photoshop, and Illustrator) to create the visual elements of a product.

Visual Design

Knowledge of visual design best practices for things like typography, color theory, layout, icons, and general design theory.

User Research

Conducting user research for the product you are designing is a key skill for any UI designer. You should also be able to conducti user testing to validate design choices. You will be a more effective designer when you know to perfrom these two phases.

Software Development Knowledge

Knowing about Agile development, information architecture, and application development, including languages like JavaScript, CSS, and HTML.

Industry Knowledge

Awareness of innovations, advancements, new tools, methods and trends.

Job title: Video Editor




Self-motivation is a personally fueled drive to work efficiently. Video editor often work alone and that is why this is a top skill required for this job title.


A core element of a video editor’s job is to organize a variety of video clips into one cohesive video.


A solid grasp of film production along with deep knowledge of the tools used to edit videos. These might include Adobe Premier, Apple Final Cut Pro, and Avid Media Composer.

Job title: Virtual Assistant




The ability to manage day-to-day finances. This type of work is different from accounting. It may include specific tasks such as invoicing, data entry, billing, and expense reimbursement.

Email Management

Management of their inboxes, organizing email, and responding in a timely fashion.

Email Marketing

Setting up and monitoring campaigns, using an email service provider like MailChimp or Constant Contact. Sending regularly scheduled newsletters or marketing emails to clients or potential clients. Reporting items such as open rates, click-through rates, bounce rates, and how many people unsubscribe is also a key function.

Social Media

Ability to manage various different social media accounts. This includes actively monitoring accounts and responding to comments and questions in a timely fashion.


Ability to create reports in Excel or presentations in Google Slides, etc. Ability to use tools for email management such as Mail Chimp or Constant Contact, CRM tools like HubSpot or Salesforce, or social media tools such as Later or Hootsuite.

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