As a freelancer, you have the opportunity to wear many hats—consultant, strategist, task-doer, or even a mix of all three. The question is, how do you define your role in collaborations with your clients? The most successful service business (and let’s face it that’s what most freelancers are) find ways to convert one time clients into repeat business. To pull that off you need to find ways to not just deliver on what’s asked, but also create value that extends far beyond the task at hand. Let’s dig deeper into how you can strategically position yourself to be indispensable.
Set the Stage Early On
Your initial conversations with clients are critical. This is your chance to set expectations and define your role. Do you want to be a strategic partner who helps guide decisions? Make it clear from the start that you can not only do the job, but also help with the bigger picture stuff. You can say something like, “I can help you not just by writing code for your app, but also by strategizing on user experience and long-term functionality.” Positioning yourself as a strategist can open doors for a more enduring and profitable relationship.
Communicate Your Value
Simply doing a job won’t make you stand out. But demonstrating value beyond the specific task? Now, that’s a game-changer. Share your knowledge and insights freely. Let’s say you’re a graphic designer and notice that a client’s branding is inconsistent. Point it out and explain how it can affect consumer perception. Your proactiveness could convert a one-off project into getting repeat clients.
Be the Problem-Solver
Don’t wait for problems to be handed to you—seek them out. Clients may not always know what issues are holding them back. If you spot an obstacle, propose a solution. By becoming a problem-solver, you’re not just a freelancer but a valuable asset to the client’s business.
The Need for a Holistic Freelancing Community…
This brings me to an important point. As you try to get those accounts to see you as important to their overall business, you will need some help yourself – you know “it takes a village.” A vital element often missing is a robust freelancing ecosystem that supports your diverse needs. You’re more than just a task doer — you’re a brand, a business, and sometimes even a one-person army. You need a community that helps you find gigs while also helping you grow into that constant/strategic advisor you need to be to keep growing with your existing accounts.
…and ultimately a Platform
Teamwrkr is working on a platform that caters not only to finding you gigs but also offers a framework for brand-building, networking, and client management.
While traditional freelancing platforms have played a pivotal role in the rise of the gig economy, there’s a growing need for a more comprehensive solution—a freelancing operating system that supports you in all aspects of your business, helping you thrive in your freelance journey.
Are you ready to define your role, create value, and foster enduring relationships?
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You would LOVE our community because-
#1 Got a question? Facing a challenge? Want to share a win? – we’re here for you!
#2 We are REALLY FUN to hang out with – our networking sessions allow you to connect with like-minded freelancers, potential collaborators, and even future clients.
#3 Our community is made up of freelancers from all over the world with 340+ active members and counting!
We hope to see you there!