S1:E5 – Arcui Usoara

Arcui is a self-described humanistic brand strategist and strategic branding coach. He is the founder of Iaculus, a brand strategy consultancy that helps forward-thinking entrepreneurs create lasting relationships with their audience while being themselves.

In this episode, Arcui talks with Phil about his passion for humanizing brands by helping them express their personality, and his latest endeavor – Divergent Collective.